REACTION TO THE BRIEF

As we start our first project of our final year I can’t help but think how am I going to top the last project we did. Especially with the current climate its hard to find the motivation to become creative again after being stuck in the same 4 walls for months. Being back in Brighton has defiantly lit my creative spark again and I’m excited to start this new project. Over the summer I’ve come up with a couple concepts of what to do for my final major project, I’ve been thinking about what inspires me and what I (as a consumer) would want to see. Ive found comfort in 60s and 70s music over lockdown as I’ve been listening to a lot of my dad’s music (its hard to get away from it when you’re shut in the same house). Ive always loved the aesthetic of Malibu in the 1960s, the music, the fashion and the free lifestyle. I want to create something that will bring a smile onto a customers face and also make people feel nostalgic.

 

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