The idea for our first shoot for our fashion film was to create a look into what the world would look like after the virus had hit. We drove to a town an hour away from Brighton to an abandoned care home to shoot. The footage we got was perfect for the look of the film.

It took me a while to come up with the concept of this fashion space, we were given 3 designers that didn’t seem to have much in common other than the human body. We wen through few themes we could go with but none of them were sticking. As a trip on this project we were taken around Selfridges and it wasn’t until then that inspiration struck. I was on the train home chatting to my housemates and I finally came up with the idea. WHY NOT MAKE IT RELATED TO A VIRUS? At the time the coronavirus wasn’t really a concern it was just bit of a meme and not a threat, oh how times have changed. I really like the Gucci runway where they made it a hospital and I know I wanted to do something similar. After chatting with the rest of my group the idea was set and we had created our virus. ARCID-20. ARCID coming from the idea of architecture that our designers were looking at and 20 being the year we were making our fashion space.