To fund the main bulk of our magazine as a team we came up with the idea of a “basement bash” this was inspired by 90s underground raves. We sold tickets on the door for £2 each we also sold shots of alcohol and created a playlist and posters for the event. It was my job to advertise the event across all social medias and sell tickets.

‘Heritage’ will be using a variation of relevant advertising platforms to help provide revenue for the creation of the magazine. We will be incorporating the cultural, social and fashion elements by integrating the following brands: 

• Stella 
• Marmite
• Durex
• Heinz

Additionally, we will rely on initial funding from curated and organised fundraising events to aid startup
costs whilst developing social media accounts on platforms including Instagram and YouTube. As an integral part of our initial advertising these social media accounts will allow readers to interact more intimately with the content whilst accessing exclusive online composition such as moving image and non-curated photo shoots. As our magazine in print grows issue to issue our social media will develop alongside continuing the brand image and producing more niche, dynamic content. We will also be selling our magazine in Magazine Brighton for £11 a copy.

My role in Heritage Magazine was visual promotion, this was primarily to be the social media manager, I was in charge of being the face of the magazine to post behind the scenes content for the social media. I created and ran multiple social medias; facebook, twitter and instagram. I also made some of the content for the socials such as the themed posts for the general election, I felt this was important to show as our magazine wavers towards the more political aspect of life within the British working class. As a way to make a cohesive theme between the magazine content and the social medias the idea for the run up of the magazine being launched I made a countdown which included the main advertisers within Heritage as a physical copy. 

The next thing I did was create a website for our audience to see how the magazine was coming together, I’ve never created a website before so this was a bit of a challenge for me. But, now that I’ve done this I can take this skill into future jobs. It was important that I kept on brand with the branding of “heritage” as a whole and not just this issue of the magazine, hence why I went for a basic design of black with white writing and orange accents throughout. 

I was also in-charge of events planning, the fundraising event, pr stunt and the main launch event for the magazine. 

As a part of the promotion of the magazine I decided to create a PR box to send out to influencers and other magazines. This included a personalised “HERITAGE MAGAZINE” tote bag, a tin of beans, heritage branded cigarettes, heritage branded bottle opener, heritage branded stickers, a ticket to our launch event, business card, a poster and a letter from our editor. I also created stickers based on our main advertisers and changed them on photoshop to include heritage branding. They will be given out during events. I also designed t-shirts for the heritage team to wear during events and presentation pitches. They will also be given out during events and included in the pr box. 

In the media pack my role was to look into the visual identity of the magazine and also the multi platform strategy, it was very important for me to keep a cohesive branding throughout the magazine.