The sub-brand I have created is called ‘Minimal’ designed for Acne Studios. The name ‘Minimal’ is to do with the simplistic features that Acne Studios shows in their collections of clothes, which is what I wanted to show in my sub-brand. Minimal is about the use of underwear as outerwear and how the structure of […]
Read more "MANIFESTO"Here are some of the colour swatches that relate to my brand and also that relate to this season.
Read more "COLOUR SWATCHES"This shoot was shot in a studio to focus solely on the clothing. I wanted simple styles and simple poses.
Read more "SECOND SHOOT"This shoot was to do with the idea of the structure of the clothing (underwear) and the structure of the outside. I wanted to gain the concept of something pretty against something harsh.
Read more "FIRST SHOOT"The macro trends that are most relevant to my sub-brand ‘Minimal’ are: Architecture and structure, delicate structure, feminism and mesh. I have chosen architecture because underwear is focused solely on structure and where it structures the body. Delicate structure is about the actual textures and material that underwear is made from. A delicate thing like […]
Read more "MACRO TRENDS"Experimental research boards for different brands to gain a better visual understanding Acne Studios H&M Levi
Read more "BRAND BOARDS"Concept 1. The Buffalo Trend Concept 2. Minimalistic Concept 3. Sustainability
Read more "CONCEPTS"Here I came up with the idea of putting what’s seen as underwear over outerwear. It was an experimental shoot, trying out what outfits work best.
Read more "STYLING WORKSHOP"