Dawson's Digi:Blog

Current and Emerging Digital Marketing Trends

content marketing

Content marketing: Two very different strategies, two very similar outcomes.

Ted Baker and Airbnb offered two very different yet similar digital marketing campaigns. One focusing on the brands experiences, one focusing on customer experiences. Do both campaigns prevail? What does this mean for brands who compose strategies, should we be focusing on the customer or the brand? Social media outlets are now paramount to harbouring…

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