#SEO | Dawson's Digi:Blog

Dawson's Digi:Blog

Current and Emerging Digital Marketing Trends

SEO Etiquette. White Hats, Black Hats and Google Penalty.

My previous article offered a beginners guide to SEO, but SEO is not always that straight forward. There are many SEO agencies that will offer companies services to improve their SERP visibility however, some agencies (and individuals) do not play by the rules and there is such a thing as being penalised by Google for your…

A Beginners Guide to Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)

Within the digital marketing world we hear a lot of abbreviations and acronyms but do we know exactly what they mean and their purpose? Hear we dissect and explain the basics of SEO and PPC through the SERP, apologies for the overdose in abbreviations, they are explained below. SEO Search Engine Optimisation (SEO) is the…

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