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Purple Cow

The New Marketing P. The Purple Cow by Seth Godwin Book Review

The Purple Cow by Seth Godin I recently got handed a interesting marketing book from a fellow student which nearly diminishes everything I was taught academically in marketing. Marketing (academically), for many years has abided by the generic rules of the ‘four P’s’. Seth Godin in his concise book abruptly averts from the universal 4…

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