How DDB, through the use of social media, made quite a stir across Australasia with a King Joffrey effigy. (Game of Thrones Season 4).

With the start of GoT’s season 4 looming, SKY wanted to promote it’s highly anticipated show. Working closely with SKY, DDB set themselves a goal, a challenge and a solution. 1. The Goal – To create a tactical campaign (on a relatively small budget) to convince New Zealander’s to sign up to a SKY subscription package….

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