Book review | Dawson's Digi:Blog

Dawson's Digi:Blog

Current and Emerging Digital Marketing Trends

TED:Talks. How to walk like a ‘Ted Talker’

Talk Like Ted I watched countless Ted Talks throughout my University career which were extremely beneficial, from marketing to psychology to one of the last Ted’s I remember watching was Kevin Bacon’s six degrees of separation. The six degrees of separation talk was offered in a digital marketing lecture to help us better understand how we…

The New Marketing P. The Purple Cow by Seth Godwin Book Review

The Purple Cow by Seth Godin I recently got handed a interesting marketing book from a fellow student which nearly diminishes everything I was taught academically in marketing. Marketing (academically), for many years has abided by the generic rules of the ‘four P’s’. Seth Godin in his concise book abruptly averts from the universal 4…

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