bbsdigmarketing | Dawson's Digi:Blog

Content marketing: Two very different strategies, two very similar outcomes.

Ted Baker and Airbnb offered two very different yet similar digital marketing campaigns. One focusing on the brands experiences, one focusing on customer experiences. Do both campaigns prevail? What does this mean for brands who compose strategies, should we be focusing on the customer or the brand? Social media outlets are now paramount to harbouring…

How DDB, through the use of social media, made quite a stir across Australasia with a King Joffrey effigy. (Game of Thrones Season 4).

With the start of GoT’s season 4 looming, SKY wanted to promote it’s highly anticipated show. Working closely with SKY, DDB set themselves a goal, a challenge and a solution. 1. The Goal – To create a tactical campaign (on a relatively small budget) to convince New Zealander’s to sign up to a SKY subscription package….