bbsdigmarket | Dawson's Digi:Blog

Millennials and User-Generated Content: Why is UGC so important to this generation?

Millennials Millennials are the largest (most powerful) generational group regarding online purchasing activities since the baby boomers, the millennials size and buying power make this consumer group attractive targets. It is estimated that half of all online spending is due to millennials (Taken Smith, 2012). A term of ‘digital natives’ has been coined referring to…

What is Big Data and how did a pizza delivery company become a technological leader in data usage and analysis?

Big Data Basics Big Data is said to be the next big thing within digital marketing, Chaffey, (2016) instigated a poll which collated over 1,500 responses, resulting in a prediction of big data being subjected to be the (second) biggest digital marketing trend in 2016. Big data has been defined by Gartner as “high volume,…

SEO Etiquette. White Hats, Black Hats and Google Penalty.

My previous article offered a beginners guide to SEO, but SEO is not always that straight forward. There are many SEO agencies that will offer companies services to improve their SERP visibility however, some agencies (and individuals) do not play by the rules and there is such a thing as being penalised by Google for your…

A Beginners Guide to Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)

Within the digital marketing world we hear a lot of abbreviations and acronyms but do we know exactly what they mean and their purpose? Hear we dissect and explain the basics of SEO and PPC through the SERP, apologies for the overdose in abbreviations, they are explained below. SEO Search Engine Optimisation (SEO) is the…

Customer Relationship Management Evolves and Births Customer Experience Management.

Customer Relationship Management Customer relationship management (CRM) has long been used through digital platforms, mainly to enhance the customer experience, offering collaboration through shared characteristics, adding value and advocacy (Chaffey & Ellis-Chadwick, 2012). In a recent publication via (Gartner, 2015), a hype cycle was constructed of underlying trends, emerging trends and prevailing trends, one prevailing trend indicating that…

Content marketing: Two very different strategies, two very similar outcomes.

Ted Baker and Airbnb offered two very different yet similar digital marketing campaigns. One focusing on the brands experiences, one focusing on customer experiences. Do both campaigns prevail? What does this mean for brands who compose strategies, should we be focusing on the customer or the brand? Social media outlets are now paramount to harbouring…

E-mail marketing over the Halloween weekend. Evil exasperation or spooky seduction?

Toward the latter part of last week my e-mail inbox seemed to be inundated with Halloween related promotions – a seemed seasonal tactical approach to marketing. Furthermore, coincidentally with the Halloween celebratory weekend falling on the last weekend of the month just as a majority are celebrating “pay day”, I feel the e-mail marketing campaign from…