© 2016 May Frimpong

Game of Thrones Case Study






In this blog post I will be discusssing Game of Thrones, one of the world’d most talked about TV show and its brief with DDB to create a tactical campaign to convince New Zealanders to sign up to sky and promote its paid channel SoHo. Whilst Sky faced some challenged during this campaign such as disengaged audiences who did not share or were interested in the hype that Game of Thrones had accumulated. In a generation of free streaming sites Sky faced a problem as big as ‘The Wall’ in Game oi Thrones.  Sky aquired BrandWatch analytics to optimize and reach more audience engagement and boost subscription to their channel. To be continued……

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