Using electronic word of mouth to build on consumer generated content Consumers are now voicing their opinions online and interacting digitally than ever before through electronic …
Who are millennials? Millennials are now the driving force of the increasing usage of digital media, online shopping and social media sites. According to (Okazaki et …
Snapchat is a platform app for sharing photos and videos that expire soon after consumption. The app can be used as part of social media …
Email marketing or permission based Email marketing is “An important medium of marketing communication especially for companies seeking to build and maintain closer relationships with …
In this blog post I will be discusssing Game of Thrones, one of the world’d most talked about TV show and its brief with DDB …