This post is about a social media campaign in 2014 about Games of Thrones run by Brandwatch. Brandwatch located in Brighton, UK and is a social media monitoring, analytics platforms and has access to over 80 million sources. “Its technology gathers millions of online conversations every day and provides clients with the tools to analyze them, enabling brands and agencies to make smarter, data-driven business decisions.”(Brandwatch,2014) Brandwatch has a lot of competition such as; Google Analytics, Sysomos, Radarly, Zoho Social and Hootsuite.  (Brandwatch,2018)

During the social media campaign, Brandwatch was used to grow the campaign and tracking what use of hashtags would be most effective.

G.o.T overview online discussion about the tv show in New Zealand and found out the most influential themes within the show. G.o.T also found out that King Joffrey was the most popular charter discussed, and very hated by the fans. Brandwatch was able to track who had the highest number of followers and then give them awards such as honorary member of House Stark, including visual badge to share

The campaign was so successful it reached 168 countries, and they stated that Brandwatch had been invaluable to them and keep track of long-form content about the campaign.

Overall G.o.T ran a very successful social media campaign in 2014, however, they would not have been able to do so without Brandwatch.

I would recommend that they try to target people who are not involved in G.o.T on social media and target people who do not know about the show.