Maria Dowsett

Fashion Communication at the University of Brighton

Daks VS Burberry comparison

I have taken images of both Daks and Burberry’s latest RTW collections that are available to buy on their websites. These images below show all of Daks’ dresses and tops however they only show a small amount of available Burberry clothes, thus showing how small  a range of clothing Daks has to offer. Their clothes are all very similar in cut and pattern, offering nothing out of the ordinary compared to their competitors. Their images on the website are far from appealing, they do the job but they dont flatter the clothing or show models wearing them which i think is a fundamental flaw in Daks’ mechandising.

Maria Dowsett • April 9, 2017


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