April | 2017 | Maria Dowsett

I think the shoot went well, although i did realise that i need to learn more about studio lighting as a was getting a lot of shadows in my images no matter where i seemed to position the lights. My images are also quite yellow when they need to be lighter so i need to…

SWOT and Boston Matrix

Daks UNITE

After looking at my potential sub brand ideas i decided that i wanted my brand to be based around the unity of nations so that i could combine the Russian and British trends together. As it is based arounf unity i thought that UNITE would be an apt and memorable name for my sub brand….

Daks Sub Brand Ideas

Sub Brand Research

Sub-brands can better segment an offer and provide greater choice, but multiples must take care not to confuse shoppers and weaken the impact of their core ranges Womenswear chain Oasis this week unveiled a raft of new sub-brands for spring 08. Similarly, Marks & Spencer launched its latest premium sub-brand Autograph Exclusive this season, while…

Daks VS Burberry comparison

I have taken images of both Daks and Burberry’s latest RTW collections that are available to buy on their websites. These images below show all of Daks’ dresses and tops however they only show a small amount of available Burberry clothes, thus showing how small a range of clothing Daks has to offer. Their clothes…

DAKS Further Research

Taken from: https://made-to-measure-suits.bgfashion.net/article/12421/56/DAKS-brand-with-history-from-United-Kingdom#popup2 It was in 1894 that Simeon Simpson set up a business as a bespoke tailor in Middlesex Street in London when he was only 16 years old. Being at the centre of the garment trade, Middlesex Street was better known by its nickname “Petticoat Lane”. He was skilled at drawing straight lines…

Brand Analysis

I found brand anaylsis quite hard to do as some information on these brands websites was not particually detailed so i looked at their branding and what i thought their marketing stratergy may be. This helped me decide which brand i thought would be most suitable for my chosen two trends. These were the Russian…

Flat Plans

Photoshoot Contact Sheets