This week we have a first photoshoot that we have planned before, this photoshoot will be focusing on how other people and the media think of fan girl, with a room full of posters and cute stuffs. I have plan and assign Lauren to print and bring the poster, Lojain bring some clothes and help at the shoot. However, in that Tuesday morning only me come to class (Josie got Covid and Pearl had to pick up the model) I haven’t heard from the other one. At lunch they both said they will come at 12 or 1, but at the end no one showed up and only me and Pearl at the photoshoot. It was bit hard for me and Pearl because we also have 2 models and I had to asked my flatmate to help with the light.

In the shoot me and Pearl decorated the set and changed clothes for models and I also did a bit make up. Lucky for us that was a easy shoot so we don’t have too any things to worry about. I tried to take behind the scenes images and content that I want to edit like a reels for instagram.

The good think is the result turn out very nice and I have some contents to post on our social media

I texted to the group chat at that night about the situation they all said they had emergency that they couldn’t come.

The photos turn out very nice, and I would like to edit them like a scrapbook

On Thursday we have a lesson about a logo and we also spent time working in a group, however in the morning only me and Pearl again. We made plan for the next photoshoot

In the afternoon Leah and Lauren come, I had to explain the flatplan and the photoshoot again for them. I think we should have a logo that is unique and recognizable, however Leah seems to postponing doing that and she just used the existing font. I’m trying to push her to do the logo so we will have think to mark on our video or avatar. A part of me feel very bad when I just keep message or remind her what she should do, if I don’t she won’t do anything which makes me feel very bad and worry.

This week we had to create our flatplan only me Pearl and Josie come this week, however we kinda set up the flatplan based on our ideas at the beginning, we would like to make it a magazine but also content lots of art elements such as illustrations, graphic and images

We also love to have some DIY open pages that I believe we can stick them ourselves

There’re some pages that we want the readers to interact with our magazine like playing game etc, for this reason I also have to consider the paper material it shouldn’t be gloss so that people can write in it

Leah-graphic came on Thursday in the afternoon after the time when Chris talked about Logo which I think was very important. Then we had to explained to her again and told her we need another one. However she just kept saying that she quite tired and she will do when she get home, she just keeps asking for the images that we took on Tuesday. In the group chat we all said that the credit will be for me and Pearl who did everything and I already edited some photos. She just insisted in these photos so I sent her 7 pics that I retouched.

After a week she did nothing with these photos and also the logo, therefore I had to create one and everyone all choose that. She just kept asking me for the photos which is very annoying because I said I will edit them and send over the whole group when I’m done.

We’ve been focusing on the flatplan this one. However only me and Josie on Tuesday so we had to plan almost everything ourself. There are lots of ideas we want to do however because lack of member in our group we cant finish all of them. I had to create a powerpoint for those whose not coming to class nearly the past 1 month that we need them to support some pages for the flatplan. However only Pearl and Lauren did and the 2 other ones didn’t even reply in our group chat.

I feel frustrated but no surpirse at the same time. I had to make a flatplan in Indesign and print some of the pages out so we can stick them on the board together. flatlan plan

In general I feel like we have brainstorm ideas to cover 72 pages at this stage, we still have 2 photoshoot to do and we also work with some illustration/graphic design student so they can have their works print in our magazine. Josie had created a google form with lots of question since last week and we received many interesting responses so we want to use those words in our graphic/typography.

On Thursday we received some feedback from Chris and Mark and also from students. There are too many photos that the model look straight to the camera that Chris told me, therefore we should think of the photo selection again and try to focus on styling in the other photoshoot

In this week we have some ideas and we are talking about music and fashion, there are lots of topic related about music and fashion that we can write about. After discussion we talk about the fan culture especially fangirl, how the society misunderstood them and always label them with bad adjectives such as annoying, crazy, wasting time and money, etc. We’re deciding the colour theme can be blue, gray and pink.

This week we look at the graphic and the branding for the magazine. Chris showed us lots of cool example for logo such as Vogue, V and also showed us very bad logos.

We come up with a simple board for our magazine however I need to research more and do more meticulous board. We made our colour scheme which are navy blue, bright pink, blue and light grey, and design a simple logo based on a CD, we also look at the football ticket and merchs that we can desgin something based on that. We want to talk about how the media’s perception about fangirl? How they being treated unequally compare to man who have big passion about football or other things. Therefore, we want to do something a bit funny,

On Thursday we have Styling workshop. We should have more than 1 photoshoot so we just chose the style the shoot that most represent our theme. Some key elements are football shirt, leg warmer, kitten heels…. we try to incorporate the feminine into the sport clothes.

We also mention about the actual photoshoot we want to do might be in the football stadium the place that I know is Falmer Sport, we can have some male/females models therefore we need to prepare the moodboard, styling and posing very detail.

For the styling workshop today, our group kinda know the idea of how we gonna style the shoot, we also play around with effect and editing. I think it kinda cool, however it a bit vibrant for our overall vibe, therefore we need to plan it with our graphic design

I think this is the most complex project this year. There are lots of work have to be done for this sub-brand. However I am really enjoy it , I research lots of brands and campaign, to find what suit best with my sub-brand. Now I know WGSN where I can see the board for future theme. I learn new skill this time which is filming, however I just only edit them simple on Imovie, I will definitely learn to use Premier Pro and After Effect this summer so that I can make a better video. My 2 previous projects I did the photoshoot in the studio with the help of lighting, but this time I did outside. It was a great opportunity for me to know what to prepare to have a photoshoot outdoor and the adjust camera setting suitable with natural lighting.  Even though I had to make the photoshoot earlier than I expected because on of my model is leaving the UK soon, I feel like im not well prepared for the shoot in both styling and props. This is what I have to be more careful in the future, I need to schedule with models first and prepare what I need for the shoot. I also did a bit illustration for my brand as a gift for influencers who I invite to the brand pop up event. I am not good at drawing so the flip book are not perfect. I wish I know some 3D mockup that I can make the flip book more precise.

I have to take different role in this project and I found out managing social media is not as easy as I thought. It need to be planned carefully and need to take advantage of hashtag, time to post in order to get more attention

I like this project because it gave me deeper insight into different role in creating a campain. There are lots of thing need to prepare in advance. I know if this is the real life project, I also need to calculate the budget for the advertise and pop-up event; research for location in 4 countries and selecting celebrities/ influencers suitable for brand’s pop-up; building website and email for the brand. After this project, I know what i am lacking of I will improve my skills in editing and planning. Also I need to do more research on social media because it is very essential place to connect with audiences.

Here are my 4 marco trendboard. I did research on WGSN and other website as well. I mainly focus on human feeling such as quiet, lonely and nostalgic. All of the images are belong to me. Also I make a brand board based on my research of other brands and the aesthetic i aiming for

It consists of colour palette I want the products to be and the comfy, long lasting designs.

I would like to have a pop-up event for my brand. I will announce this event on brand Instagram page. For instagram page I have set up a calendar that I plan what images I will post each day. I research instagram page of Gentle Monster collaboration with Jennie for Jentle Garden collection. They post about this everyday before releasing the items, also they have sent lots of products for celebrities and influencers as a way to promote this collection.

I think this is a very nice way to promote for my brand. Because Red Velvet is my brand muse, they can wear some of brand’s item and post on their instagram.

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I will announce pop-up event on my Instagram as well, people can come to see the collection and purchase them. At the moment I am not building the brand website yet, I will launch the website after the pop-up ends.

Here are my Instagram feed. I will need to adding some more story hightlight and when the website is launched I will at the link in bio so that everyone can click on it to shopping

This is the layout of Popup shop I want to make. I hope to open this event in 4 different countries that my brand target to Japan, Korea, China and Vietnam. With this, the brand can raise their reputation in these countries and slowly build the loyal customers. I know 4 countries they have different shopping habit, shopping online platform but initial I want the customers to get use with the brand through pop-up, online shopping first then gradually depends on the sales of each country, the brand might be opened store their.

I kinda please with this pop-up design, I think it is quite Instagram worthy and customers/ influencers will take pictures to post on their account and the brand’s instagram will repost all of them in their stories.

This is my first video I did, therefore, there are some part that I am not really satisfied with. However, the overall it’s able to represent the energy I want to speak through the brand. The video is only 1min long, i think this is the good length to post on both Youtube and Instagram and it can be advertise on digital billboard

I have upload my video here: https://youtu.be/GRTP0FMTwJI

I also make a teaser to post on instagram. This can be share on story of parent brand Margarret Howell and also by brand muse Red Velvet

FinalVideo_1651944559.123086

I used Imovie for the video editing. It is quite simple to use because I don’t want to have much effects on my video. I keep the video around 1 mins because I think this is the great length to post on Youtube and also on instagram. There are 2 style in the video: the first one is young girl around 16-18 dreaming and the late part when the girl eat the flower means they are growing up, becoming a mystery pretty young lady.

If I run advertisement on Youtube 1 mins is the good length for me to promote the brand. For the music I just use the free one in Youtube library, I went for youthful theme so the song need to be suitable with it

Edting video is quite hard, it took me more time than editing photos. I need to pick the good shoot and arrange them how to look good

Some images I will use for my billboard advertising. Some of them I will post on the brand instagram account.

I adding grain and yellow colour to my images to get a vintage aesthetic. I think the styling work well with it. However, i wish i can do more on the set design when I took the photo in the room. Maybe some posters on the wall and more accessories with make the photo more interasting

Here are the final outcomes. I will have big billboard with 2 sides and the other one is for the bus stop, metro and malls