Starting with my own depiction on youth and the culture it holds within each revolution, it has lead me to realise how many problems we face. Feminism, sexism and homophobia are major issues thats all generations of youth face, particularly in the 90s, and what better case to highlight for my work, than this hip hop music and the trends involved within it. Feminism and sexism are really effective topics and iconic cases within the industry, focusing on the term since the last 80s, the hip hop sectors have been accused of objectifying women and promoting abuse against their stereotype of the ‘Bitch’. But, even within these movements of the 21st century and the acceptance of many social groups, the industry hasn’t followed. Ive learnt that hip hop is entirely male orientated and females are exploited because of their clothing and confidence. I want to show the irony of these stereotypes for women in my finals, with the use of styling and playing on the theme of identity/hidden identity.


Ewen Spencer is a photographer based in Brighton, coincidentally. I have studied his work a lot and is a main focus i always try to include in any project i am given as his photography, i feel, is really unique and personal to him, which i think is most important for fashion photography itself. His most famous project, UKG – studies the subculture of youth, specifically the garage music scene. His photography is most significant to me as it reflects realism, and really manages to outline feelings and expressions through use of such little objective. The lustful atmosphere that he exposes in each photograph shows real passion to the music, fashion and obviously one another – an all over positivitiy to a culture that is down-trodden on.

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One of my absolute favourite brands have managed to pull together a collection of crazy pattern and surreal nostalgia to their designs for their 2017, couture. I feel so lucky to have come across this collection, the relevance to it not only within my next steps for this project but to my own lifestyle is immense! They have really thought carefully about the designs, and have managed to make the reflection upon ’90’s rave culture’ subtle and more like a memorable attraction to your past (and maybe regrettable) choices! You can see the influence from the music scene through expression of accessories and careful styling opportunities such as the 90s, child’s wallpaper inspired look upon the statement, block coloured hats and shoes. This look has made me acknowledge the massive connection between music and fashion and how each matter keeps one another evolving, so I now know where my final outcome will lead too – music industry development through the world of fashion.  11805081180505








So, clashing designs and cultured patterns have always been a major theme in my wardrobe, especially in the warmer and sunnier seasons, so this workshop has really stood out for me as a key starting point for my next, partnered project. I thought I should look into possible designers who are unique and have a specific way of clashing the clothing so somehow, the outfit still looks effective and definitely purchasable.

Designers I came across were:

  • Todd Oldham
  • Miu Miu
  • Moschino; specifically early 90s – early 2000’s (obviously)
  • Vintage Versace
  • Vivienne Westwood
  • Alexander McQueen
  • Burberry

I class a good “clash” to be anything from the colours, patterns and even possible embroidery / gems within the clothing, even as broad as the shaped holes made in some clothing designers. Its something that only certain people have the eye for, and I feel is maybe the hardest element of becoming a stylist – as the appearance is meant to be  noticeable, yet seriously not over the top.