I thought this accessory campaign was an effective and interesting idea to promote the accessories specifically. Gucci has placed the items in unusual scenarios which enable the eye to fall upon them as we found ourselves noticing the location they are placed in first. They then become the main focus. Im also interested in how the brand has used their typical identity of portraying a certain era which in this case reflects the 80s. They are a perfect brand to look at for the theme of the renaissance and how i can bring in a make up or accessory branding. Gucci still uses a various range of outrageous patterns and shapes within their accessories to keep up a constant brand identity so this would be something i needed to reuse in my work. Looking into this idea of recreating a vintage / retro theme, i should research into some Gucci campaigns further so i can respond to the similarities between this and my work own!