BRAND DEVELOPMENT RESEARCH

ALEXANDER MCQUEEN:

McQueen’s designs are iconic and even more so, the way he portrays them on his models and within the look book. He designs all clothing items, including kids – so how could i move such an open and iconic brand forward, when its already in the high-end market?

McQueen does indeed design bikinis, yet I’m still unable to find a large range of lingerie / underwear, considering his concepts are based upon fetish and tradition (amongst other things of course), i think these would be perfect ideas for underwear designs – especially in the market today where under-garments are an important part of your wardrobe.

So, i am going to look into designing a ‘bed-room’ themed collection to over come the gap in the market for Alexander Mcqueen. Using his bondage-like and futuristic designs, i think his concepts would be ideal for such a broad range of audiences, especially within adolescent years of the 21st century, underwear is becoming much more of an open topic and major accessory.

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