FROM CHANEL, 90’s

FROM VERSACE, 90’s

 

FROM YOHJI YAMAMOTO, 2000’s

 

WHAT IS A LOOK BOOK?

A lookbook is a set of images from a designers new collection / range, assembled for advertising and marketing purposes.

Having never of actually worked on a look book or researched far into them, my initial and ideal approach to one would be to completely simplify and strip back the layout, focusing entirely on small, repetitive photographs which are taken from a designers  collection. To my knowledge, I’ve actually come across many more unique and playful ideas for a look book than i thought i would. I feel that there is a small line between the difference from a zine to a look book, so i will need to make sure I stay modernised in my approaches and also the photography involved.