BRAND DEVELOPMENT RESEARCH

     

Mac, founded in Canada, 1984 has now established a worldwide, multi-million make up brand – not only with their own ideas, but adapting upon themes such as comics or pop-stars, ones who are willing to promote themselves through the make up.

I think MAC could be a really interesting idea to develop and extend multiple branches from, specifically clothing. The specific campaigns and limited edition seasons I could focus on, as they all have so much background and stories behind them.

“Archie’s Girls” specifically, was the limited edition set in which the make up told the story of the typical ‘girl next door’, Betty, and her enemy, the colourful and outgoing, Veronica. I think this set could be perfect to adapt a possible clothing range on, with veronica in latex, leather and red and the other set possibly showing a more feminine side.

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