I decided that from looking into youth culture, this brand would be most effective on decisions for placements and areas for a shoot, especially looking from the 90s – until present day, the brand has been know in many factors. This book really spoke out to me in ways of teenage expressions and the realism of our generation – that photographers, the media etc.. do not understand. I think that the media of today, in many jobs or aspects, show adolescents to be clones of one another, with the same personalities and aspirations. I also feel like they show us in the most careless and unknown light – so Palace act upon this and focus on highlighting that our generation is unique and definitely not all about feminism, protests and ‘saving the planet through psychedelics’ – in which we are stereotyped to be.



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