Whilst planning the editorial with Belinda I thought it would be interesting to look at other social media styling videos and other social media content that I can use for Instagram. I want to create a video edit of flat-lay images of Belinda’s upcycled clothing. The concept for this shoot has developed from a conversation Belinda and I had talking about isolation and how she had been upcycling all of her old and unwanted clothes into something new whilst in isolation. This ties in perfectly to our brand identity and also our overarching concept focusing on isolation and relationships. In part, the lockdown has lead Belinda to challenge the relationship she had with old clothes and repurpose them into something new…

In this shoot, I am going to combine our colour pallette choice of Blue with Belinda’s old clothing.

Instagram promotional video inspiration:

https://www.instagram.com/p/CMZSIjTHc9G/

https://www.instagram.com/p/CLpLtG3Ilur/