Social media campaign, digital strategy Video:
Take your audience on a journey – not just on Instagram. I think this is an important point and upon reflection it may be valuable to create an email PDF send out just before we launch the magazine’s first issue to gain engagement on our Instagram and awareness,.
Emails, SEO, Digital PR
OOH – out of house
Affiliate Marketing
Online Advertising
RACE points!
Reach, Act, Convert, Engage!
14 days before opening you need to raise awareness! – could send out an email – to the uni contacts? We want to do it 14 days because we don’t send out a lot of emails and newsletters.
SMART Objectives – specific, measurable, actionable relatable, time-based! – smart insights website! – phases of the campaign! Create one of these! And then plan content!
Awareness phase, and also okay so reach phase…
Relevant target audience: brand ambassadors – our contributors? As we have a variety of contributors I will place those as Brand Ambassadors as they are in line with our brand identity and ethics and have worked with us already (at the time of the launch)
SMART Goals for Ever Social Media!
Generate specific brand imagery for the launch of the magazine -Ie, cover pages and images that showcase our content and ethics!
S: In the 14 days running up to launching the magazine, I want to create and send out an email PDF and ensure that I have scheduled a post for at least every day until the launch. Annabelle and I are also looking into paid Instagram ads and shall see if this will work for us.
M: To measure this through engagement, followers, and reach through Later analytics. Within this 14 day period, I want to have a 5% increase in followers and also engagement.
A: This is achievable as we have the budget for a small payment to an Instagram ad that also boosts reach. After looking at an Instagram payment can be small to reach a large audience, and this is something that we aim to test over different budgets.
M: Yes this seems worthwhile, and around the 14 day period will be the right time once we have all of the content. This matches our needs for awareness and it is applicable.
T: This campaign will start 14 days before the ‘launch,’ and works well for our target market.