Social Media Strategy

Later scheduling – looking at creating a set of 6 images to create a grid

I have started to work with Later and plan the scheduling for the Instagram page, however, since re-evaluating and thinking about what I want our  Instagram to portray I want to ensure that Instagram has another sense to the page other than just shoots and products. In the first project for the year I was drawn to the marketing and advertising strategy that The Row use on their Instagram; they paint a picture of their target audience and their interests through posting relevant cultural and artistic imagery such as architecture and sculpture. I taking this into consideration and curating work outside of Ever Magazine would work well for our magazine as I can incorporate other work and events that highlight our brand mission and also the concept of each issue – for example, issue one focusing on negative space this can be reiterated through other work when referenced correctly. This allows a picture to be painted of Ever’s inspirations and a reference point for the target market too. It influences conscious fashion as well as culturally rich art, architecture, location.

When looking at how the imagery is posted on the grids through Later I also thought the composition of each image doesn’t work as fluidly as I would have hoped so I plan to use an app such as Whitagram to add a border that is consistent throughout our posts and it also reiterates our focus on negative space and has a more considered visual aesthetic to it.

@therow Instagram, Accessed March 2021.

 

 

Other social media post ideas:

@nu-in Instagram, a sustainable fashion brand.

 

For our styling, I do want to incorporate some of their products and I think their aesthetic works well with our brand and purpose.

 

Our Instagram as of 22nd March 2021.

After reconsidering our social media strategy I started to use a template I had made on Photoshop and post some of the inspiration imagery to paint a picture of ourselves as a brand.  I think initially this works really well and our imagery sits well with the inspiration I have chosen. It creates a well-rounded visual of our brand and also has the potential to engage new demographics through posting creative work outside of the box of fashion.

I want to ensure that it is colour tone and theme-appropriate too and work to ensure that this is aesthetically consistent – I shall work through adding colour pallette and relevant work and changing this for each editorial that we work with.

Social Media Strategy

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