Argos, the UK’s leading digital retailer used their innovative ideas to improve in-store experiences for the customer whilst still maintaining their online plaform. They are already success with their online market as they generate 738 million views annually on their website. However, they undertsood that their customers have certain expectations so therefore argos wanted to create something new. Already on the social plaform, Twitter, Argos decided to embrace on the help of Brandwatch Analytics to perfect it. Demographic data was used which included which gender the consumer was or which city they lived in. This provided argos with valuable information as to who their customers were and what they were saying and why. This meant that by using Twitter, Argos could pre-categorize ‘mentions’ by using location to provide more precise help via replies. Argos employees could reply with their expert help and create better experience for the customer. The twitter mentions were most likely to be about their in-store experience so by receiving feedback, Argos could make changes where needed. This was very successful and received great acknowledge from customers.

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• Digital marketing is important and continuing expanding.
• Social Media is a plaform to create better experiences for the customer, helping businesses grow within their market

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