Design, u. (2017) Studies conducted on the implementation of a website by a restaurant for marketing purposes have demonstrated that a restaurant website has a very positive impact on brand attitude and purchase intention. (Wang et al, cited in Leib et al., 2017 ) Customers…

                                                                                         …

Abstract This article is going to analyse the effectivness of the Gucci’s website utilising the AIPD diagram and looking at the online consumer’s hierarchy of needs. Introduction Gucci is a well known italian luxury fashion brand and referring to Forbes, Gucci is ranked the 38th…

Welcome to your brand new blog at University of Brighton Blog Network. To get started, simply log in, edit or delete this post and check out all the other options available to you. For assistance, visit our comprehensive support site and check out our Edublogs…