Today we had a talk with photographer Andy Lo Po, who works with commercial photography, as well as his own practice. It is always interesting listening to a photographer discuss their work, but with Lo Po’s presentation I was particularly interested in him showing us his portfolios and the brief he made them in response to. He showed a couple of briefs, including one from the ITV series Joan.
One of the main things I noticed from his portfolios, were they used the same colours, and a similar layout to the ones in the brief. This highlights to the client he is pitching to that he visually understands what they are asking for, and highlights he has made the portfolio especially for the job. In the portfolio, Lo Po created sketches and online mock ups of how he would go about shooting the project, including lighting, which was a key element to the commission, and the model needed to be shown as a powerful woman. I thought this was really interesting as you never get to see these from artists, so it makes applying for commission quite daunting.
He also showed us some of the final images he had created, and they looked very similar to what he had proposed. This has given me an insight to how I could go about applying for commissions.
One biggest thing I learnt from this session, are the types of information the employer is looking for, which include lots of visuals and a lot less writing than I was expecting. It is also descriptions of the images, and images that are relevant to what they want to see, there is no point wasting their time with irrelevant images. This is something I will definitely take forward when it comes to creating my own portfolio in the further, as well as for option 2C.