© 2017 Emily Branch

Calvin Klein Spring 2016 Global Advertising Campaign

Calvin Klein is known around the world for being one of the leading fashion designers,as well as their innovative and controversial campaigns. The 2016 spring campaign ‘#mycalvins‘ was no exception. The campaign featured numerous sexual stereotypes and negative representations of gender.



Figure 1 I rub in #mycalvins

Figure 2 I grow in #mycalvins

Figure 3 “I’m not wearing any underwear though”

Figure 4 I abbey lee in #mycalvins

Figure 5 show yours. #mycalvins

Figure 6 #mycalvins

Figure 7 #mycalvins Calvin Klein Jeans

Figure 8 Calvin Klein Jeans #mycalvins



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