Craig Green – Website and Social Media Research

Craig Green https://craig-green.com

  • Name/Brand is not visible unless hovered on
  • Recent campaign shown on homepage
  • Simple dropdown menu
  • Easy to Navigate
  • Minimal and clear design
  • Lots of negative space
  • Instagram is integrated

  • Collections and Campaigns are all clearly titled
  • Horizontal scrolling BUT could be better. Scrolling/ swiping to the left on laptop is often recognized as going back a page.
  • Images are displayed with lots of negative space so they aren’t full blown images
  • Unfortunately images cannot be clicked to expand them

I think the website and the contents in it are well curated that fits the aesthetic of Craig Green. Letting the images speak for themselves rather than having a fancy website that takes away the focus from his work.

Instagram @craig_green

  • Posts own work, installations, collaborations, editorials & runaway
  • Appropriately crediting each image from photographer to make up
  • A good following on Instagram
  • Following appropriate social media accounts – brands he has worked it, people he has worked with, artists and creatives
  • Instagram account is more of like a body of collaboration work that is not shown on his main website

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