When forming a USP for a brand I needed to analyze the current competitors for Nosy and the audience demographic, looking further into wellness wild and the happy reader. In the sketchbook page, I have discussed what stands out from each brand and what makes them a threat. Following understanding the competitors of Nosy I wanted to create a SWOT analysis for Nosy branding to understand how we can target our unique selling points from the competitors. I think our USP is the community I want nosy to form with our readers and having this branding and support from this creative output can motivate and inspire our audience to involve them in our publication.