Through reading this paper referenced the original structure for a fashion show and contrast it to the current structure for fashion spaces which is “to sell merchandise and promote the fashion industry, becoming increasingly attuned with the spectacle”. Designers, art directors, models, and technical crews through the present are investigating the multi-layered complexity of the encounter between space, fashion, and body. As the modern world complicates itself with the engulfment of the digital world, the complications, and opinions of the global perspective the creatives behind the workload must transform by fashion experimenting approaches, performance, the spatial arts and spatial design, film, and digital media.
“Fashion inhabits many spaces and places; the retail environment is, for example, a space that emphasizes the consumer experience of fashion. However, retail is placed at the end of the supply chain; its function is to create emotional experiences in consumers and to communicate predominantly the brand’s position in the marketplace. Naturally, the architectural space is paramount to this end, and the many flagship stores of luxury brands around the globe well illustrate this point. However, Staging Fashion concentrates on the presentation of fashion in its aural moment, at the point in which newness is revealed to the world.”
“Thus Staging Fashion opens up to the reciprocal influences and the instrumental relationships between urbanism, architecture, the performative and plastic arts and film and digital media that have significant bearing on the presentation of the fashion moment, on the one hand, and the validation that such events in turn highlight and contribute to the renewal of historical or disused sites, and act as an agent for cultural tourism, placemaking and urban creative clusters, on the other. ”
Until very recently, when in February 2018 Dolce & Gabbana sent drones with handbags down the runway in Milan, and a fashion show in Saudi Arabia in June 2018 used drones instead of models, producing a ghost-like effect of clothes floating in the air, the model’s body has been essential to the fashion show as much as its space.
