When finishing the user research for Nosy’s target consumer, I created this sketchbook page with a mood board and a few details of the consumer. Our user description includes:
- 8-25
- Millennial, GenX, Genz
- Young adulthood
- 20,000-60,000
- Working class to middle
- Apartment living or start of mortgaging house
- Urban lifestyle
- Follows Trends
- Main social media: Pinterest and Instagram
- Values human connection
- Discovering themselves
- Partys and Drinks
- Goes to a coffee shop at least 2 times a week
- Collects Nik naks
I collected these descriptions by exploring who our marketing strategies are aimed at and looking at our interaction on platforms. Learning more about our audience for me is a larger part of marketing as assembling a community and learning about our users is vital so we know what they want from Nosy and learn what we need to develop within our content.