When looking into these three magazine brands and researching their features involving content, aesthetics, and audience. I looked into three magazines initially: Loupe, Huck, and Wild wellness. These three magazines hold different factors in their favor and are covering an area of each demographic that we want to explore within our magazine ‘nosey’. This research, has helped me solidify the formative qualities of our magazine as well as inspiration for what our magazine can be.
Loupe:
Loupe is a magazine that explores contemporary issues through photography. Being launched in 2016, Loupe has built a reputation for featuring the talent of contemporary photographic talent. As society is consistently building the path for imagery to communicate, the brand recognized this feature and utilized it to document, create debate, and create clarity of the world. Describing their outcome as a platform to “showcase work that tackles big subjects, issues that shape the human experience”. What’s unique to Loupe is that each article is commissioned by experts in each theme to allow the opportunity to explore and contextualize the content. I admire the concept of each issue of the magazine holding a different theme giving the potential to not limit the brand to a specific demographic. When researching Loupe magazine I felt the premise resonated within our concept in relevance to issues that shape the human experience whereas our premise explores the idea of peeking into someone’s life to make yourself feel somewhat normal. Elements I adored from loupe magazine was how each issue covered a different topic of social documentary within each issue. Our plans for our magazine is to cover different topics within future issues of our magazine. I really enjoyed researching Loupe and the unique imagery really caught my eye as well as the fundamentals of the magazine.
Huck:
Huck is a bi-monthly magazine, website, and video platform. It has been recognized for its style of exploring subcultures as “entry points for articles about music, politics, and places all over the world”. It is published by the London-based media company TCOLondon, which also publishes Little White Lies magazine. What has caught my attention from this magazine is the variety of layouts presented within each article to reflect the tone or mood of the page. Conducting layout decisions based on the content of the article is something as a group we have discussed and taking initial guidance from huck is our current standpoint. One thing that stood out to me within this magazine was the individual layout catered to each article. Within our magazine we are planning on personalizing the layout for each person we interview and molding it into their own personal expression through graphic elements looking into huck has helped our group see that within an already-produced magazine.
Wild Wellness:
Wellbeing Wild magazine is a sub-brand of wellbeing magazine, holding 10 issues up to date. Included within Wild’s mission statement they say that “WILD is a new publication for the curious – the thought leaders, belief shakers, paradigm shifters, and paradise creators.”. Wild magazine covers several topics online including you, relationship, style, world, and hustle and within their print outlet circulates these topics as well. Being a child of Wellbeing magazine the two magazines are quite similar covering closely identical topics however the branding of each is contrasting connotations that they cover different articles and aesthetic features. Wild being targeted the majority of women and a younger audience, around 18-27. Looking into the marketing of the wellne]ss magazines inspiration rises as limiting our audience has been a challenging topic for marketing reasons but seeing this compromise has inspired me for the future of the magazine as the wellness subgenre needs to be specific to an age range and can’t be too broad or it won’t connect to any demographic. Our magazine is going to involve features from the wellness genre to reassure and bond our community that ‘nosey’ is going to create and I think this magazine represents aspects of what we want to cover. Looking into self-improvement articles and features to not overpower our magazine but to embed within our concept is something we are interested in.
When researching these three magazines gave me a powerful insight into determining what a magazine is and other outlets that have inspired us and elements that are going to influence our magazine. This is still initial magazine research so in the future, I will look into more magazines in more detail and look into a broader range.