Brand board and logo development

As we are starting to understand our brand more and more we decided to make a brand board and start some logo experimentation and designing. Below is a brand board where we have one of our mock-ups for the logo, color scheme, and inspirational imagery. Having this constructed is removing the confusion we felt at the start of the brief as we are starting to visualize our outcome through these resources which are really helping us get moving along within the creation process of the magazine. We struggled when focusing on a specific set of colors for our branding color scheme but we felt keeping to a calm variety of colors is the best way as we want to direct the color within our layouts and imagery directly to the individual it’s documenting and our other content will be constructed of neutral tones to keep the magazine calm and not too overpowering

Our initial ideas for logos are on the left of this post, we have created four initially. Not having a decided logo yet but I think through our exploration process of what the magazine is will decide on this factor. Mixing the magnifying glass into our logo is a feature I really like and think it makes the title stand out more promotionally and be more eye-catching to the short attention span that is held within social media and web promoting.

Leave a Reply

Your email address will not be published. Required fields are marked *