Above is my SWOT analysis for symbiosis. I wanted to construct this analysis, especially at the end of this project to review the outcomes and plans I’ve constructed for my sub-brand. The analysis of this SWOT is shown below.
Strengths:
- multi platform marketing strategy – print, online, event
- balenciaga is the parent brand leading to guaranteed financial and strategic support
- produces a positive and playful brand image
- lack of other brands exploring sustainability as their main mission statement
Weaknesses:
- no loyal customer base
- fast fashion engulfing households with low income. the price point won’t entice due to paying for quality
- no physical shops only pop up’s and events
Opportunity:
- a large parent brand means collaboration will be easier and will equal a bigger boost to the brand
- Premise and collections surrounding sustainability and climate change continue the conversation and enable the spread of information through consumer knowledge through consumer knowledge
- Sustainable and natural processes can be less expensive
Threat:
- Small brands hold a lack of customer loyalty leading to a harder startup
- Not an already constructed business within the industry and is not already widely shared and compared to already established competitors
- Sustainability and being environmentally conscious can become not as trendy and aesthetic leading to less interest in investing in my brand.