I find it really helpful when I’m understanding a project and what I want my outcome to be is when I immerse myself into the project and imagine how I would perceive something if I saw it from the outside perspective. Through my research on my competitors or brand manifesto, I would always result in their manifestos or action statement. I felt that this feature was noted within my own recognition so I understand a deeper layer of what my business will be uncovered. I stuck to my action points to talk about the sustainable and ethical frontier of the sub-brand.