When I was planning my pop-up shop I felt a bit stuck and was lost for ideas as a pop-up event or shop can be and encompass so many opportunities. I felt it was necessary to research three pop-up shops and look into their purpose. I looked into Pantone, cos, and a pop-up charity shop. I felt the range of brands was needed to explore how I wanted to express my pop-up event whether it be a shop, an event/exhibition, or a different demographic through products. All of these techniques have been shown in my three examples. After my reflection, I decided I wanted to create an event but still involve shop attributes. For instance, my pop-up shop is going to be held in an allotment with clothes from the campaign being held within bean poles and fences, etc. Blending the new will gain an exciting new experience to experiment with pop-up shops.
