Within this lecture, we were brief on the need to create a pitch for your sub-brand and discussed how we were going to approach this. The presentation is five minutes maximum and needs to summarize your sub-brand and some common tips that everyone needs to know when constructing a pitch. We also learned about different writing processes including the elevator pitch writing method. I find presentations quite challenging and often slip up but through this lecture, I have a knowledge of how to prepare for this pitch and how I’m going to construct myself and do it before I am ready for my pitch presentation.