Mohammed’s reflection on Digital Marketing Assignment
(20800161) Group 15
- What our group completed
As a group of 6 students completing a digital marketing reflection on Tesla, we divided our tasks accordingly and combined our findings together into a seamless thought through presentation outlining the key points discussed, studied, and evaluated. We started off by introducing the company (Tesla) and bringing its background and company history to light by pointing out key findings about the company itself as well as highlighting its process of growth throughout its years of operating. We then studied Tesla’s current situation and position in the industry. We then discussed operation elements such as the online value proposition, business and revenue models, as well as analyzing the SWOT, PEST,
marketplace, competition, consumers, partners. We later decided to look into the market and research elements within it such as the product, place, price, promotion/ads, people, process, and physical evidence. Finally, we finished off by creating a final analysis on the digital channels, website, social media platforms, before presenting a brief conclusion summarizing our thorough research and data gathered.
- Group Duties
Prior to beginning our research and date configuration, we were individually assigned as a group by our academic instructor and asked to complete and divide our tasks accordingly. It was extremely important to me that we manage our time correctly especially since we haven’t met one another and are working remotely and communicating remotely which gives us the disadvantage of not being able to reach one another right away and having to wait for replies and group decisions along the way. I chose to review the assignment brief and list out the points that are to be covered in this assignment and send it through to our group chat in order to allow my group mates the chance to choose 2 desired topics to cover and set and divide our tasks clearly to avoid and future complications when combining our work and submitting the presentation as a whole.
We worked extremely well remotely and felt the presentation come together once our work was placed on each slide correctly, we decided to style the slides in a way that would show a seamless shift between slides and present a well structured presentation to our viewers. By dividing our tasks, we each had the time to research and focus on each point giving it our full attention and gathering as much useful information as we possibly could. 
- Skills Gathered
Working remotely as a group is definitely a challenge, miscommunication does take place, as well as times when a member is not available when discussions occur on the group chat. Therefore, practicing time management and well structured communication was extremely significant in getting our work done and delivered. We learned key points such as being helpful to others, finding the right communication technique when addressing a large group, asking questions when needed, and working as a balanced team.
This Assignment strengthened my personal leadership skills as well as my communication skills, by addressing individual tasks and points everyday, in was able to train myself and grow significantly. Smart organization was the base of this entire presentation and everything was later built on it.
- Personal Tasks
- Tesla Background Research
- Tesla Current situation and position
- Website Analysis