Not only did I want to create a colourful and bright campaign I also wanted to create a short clip that is conceptual and portrays the beauty of nature. Many campaigns and clips that are currently in the media are showing the problems within the industry, bad working environments, masses of clothing left in landfill and endless animal cruelty videos to name a few. I wanted to create a film that represents the beauty that we currently have in the world, the places that we may one day loose if fast fashion is to carry on the way it currently is. This film will be made up of short clips representing a part that fashion needs to consider and things that are slowly but fiercely being threatened by the industry. My hopes for this film is to have short, effective clips with a narrator explaining their worth in the background.