Blogging, the new element of the marketing mix?
‘You cannot afford to close your eyes to them, because they’re…the most explosive outbreak in the information world since...
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How beneficial to a brand in the fashion industry are influential bloggers?
I was scrolling through my Instagram feed and browsing through fashion blogger Negin Mirsalehi’s Instagram page which has 1.9...
How to market yourself in the fashion industry through social media
The rise of social media has made it possible for people to communicate with others about a...
What makes people follow a fashion retailer on Instagram? A few tips to increase your following
With the rise of social media and the emergence of smart phones, a whole new world of opportunity has...
Facebook contests: exploring different methods of Facebook marketing
Whilst consumers gradually choose brands on Facebook as trusted sources of information, new opportunities arise for businesses to...
Twitter: a viable marketing tool?
Twitter has been defined by its owners and researchers as an information company (The Economist, 2010, p.5) and also...
“Data Science and its relationship to Big Data and data driven decision making”
In their article Provost and Fawcett argue there are good reasons why it has been hard to pin down...
