How beneficial to a brand in the fashion industry are influential bloggers? I was scrolling through my Instagram feed and browsing through fashion blogger Negin Mirsalehi’s Instagram page which has 1.9...
How to market yourself in the fashion industry through social media The rise of social media has made it possible for people to communicate with others about a...
What makes people follow a fashion retailer on Instagram? A few tips to increase your following With the rise of social media and the emergence of smart phones, a whole new world of opportunity has...
Facebook contests: exploring different methods of Facebook marketing Whilst consumers gradually choose brands on Facebook as trusted sources of information, new opportunities arise for businesses to...
Twitter: a viable marketing tool? Twitter has been defined by its owners and researchers as an information company (The Economist, 2010, p.5) and also...