A pilgrimage to the Vitra Campus


BA (hons) History of Design, Culture and Society
student Stan Portus takes a trip to Germany and considers the relationship between a Modernist heritage and a Postmodern present

This year marks the 20th anniversary of architect Zaha Hadid’s first commission, the Fire Station at the Vitra Campus, located just outside Basel in Will-am-Rhein, Germany.  A new installation outside the building, entitled Prima, was commissioned from Hadid by Swarovski to mark the anniversary. Her original drawings for the Fire Station were used to create the five angular components of the sculpture, embodying ideas of action and speed. Hadid believes buildings should float: observing the juxtaposition of these structures, it is difficult to deny that this had been achieved.

Vitra is a company with quality and ‘good design’ at the forefront of its ethos. Entering the Campus as an architecture and furniture fan, it was hard to be disappointed. Since the site largely burnt down in 1981, Rolf Fehlbaum, son of Willi Fehlbaum the founder of Vitra, has transformed the site into a ‘playing field’ committed to ‘experimentation and artistic excellence’. The architect Philip Johnson described Vitra Campus as the first place since Weissenhofsiedlung in Stuttgart in 1927 to bring together the most distinguished architects in the western world.

VitraHaus, Herzog & de Meuron, Vitra Campus, Will-am-Rhein, 2010.

VitraHaus, Herzog & de Meuron, Vitra Campus, Will-am-Rhein, 2010. Personal photograph by Stan Portus (August 2013)

Rolf Fehlbaum’s personal collection of furniture forms the basis of the Vitra Design Museum, housed on the Campus in the building of another Pritzker winning architect, Frank Gehry. Opened in 1989, the same year as London’s Design Museum, Gehry’s first building outside America took a radically different approach to its British counterpart. Unlike the London structure, a re-clad warehouse on Shad Thames that harks back to the Modernist style of Le Corbusier, Gehry’s building represents the contemporary Postmodern deconstructivist style he would explore further in his later work, notably the Guggenheim museums. Ron Arad, when asked what the best and worst things of 1989 were by Design magazine (December, 1989), praised Vitra’s Museum and complained that at the ‘safe’ London building ‘visitors don’t see anything they haven’t seen before’.

The pedigree of the architecture and design represented at Vitra sustain the company’s image as the home of ’design classics’. Vitra recently acquired Artek, the Finnish design company co-founded by Alvar Aalto in 1935. At its core Artek is comprised of Aalto’s work, including his Armchair 41 and birch wood furniture. This acquisition is an example of Vitra ensuring their position as holders of a strong canon of 20th century designers. Vitra arguably became synonymous with the Eames since acquiring the rights to manufacture their work in 1957; in another 60 or so years they will likely be synonymous with Aalto and Artek as well. However, there are arguably some issues relating to Vitra in regards to their ideas on what constitutes classic design, what they choose to manufacture and their outlook on what design should be.

In his book Project Vitra, Luis Fernández-Galiano, explains how Rolf Fehlbaum wrote a doctoral thesis on Saint-Simon before taking over the family business. The interest in a utopian socialist from Napoleonic times, who believed in the new religion of industry, left a lasting impact on Vitra’s design canon. Industrial production of furniture was the aim of designers such as Charles and Ray Eames and Aalto, which was seen as a means to supply many with ‘good design’.

The Campus contains other buildings from architectural history such as Jean Prouvé’s petrol station from 1953 (acquired in 2003) and a Buckminster Fuller geodesic dome (1975), formerly used as a car showroom in America and brought to the campus in 2000. Fuller’s dome adheres to Modernist ideas of utopianism and Prouvé’s Petrol Station is also a strong example of rationalised design, a fundamental tenet of Modernism. It was one of the first serially manufactured petrol stations and could be assembled easily by two people, thus reducing labour time.

Petrol Station, Jean Prouvé, Vitra Campus, built ca. 1953 and brought to Vitra Campus in 2003

Petrol Station, Jean Prouvé, Vitra Campus, Will-am-Rhein, built ca. 1953 and brought to Vitra Campus in 2003. Personal photograph by Stan Portus (August 2013)

It is strange to see Modernist ideas of ‘good design’ so strongly expressed at Vitra, a company also engaged with contemporary designers and architects. Postmodernism acted as a reactionary movement against such ideas. How we understand the role of the designer and material culture has changed dramatically since 1950s Modernism, where the designer was seen as able to dictate taste and often had societal aims at the centre of their work. Revealed is a complex relationship between the heritage and the contemporary work of Vitra. Walking around Vitra Haus, Vitra’s onsite show room and shop designed by Jacques Herzog and Pierre de Meuron, one is left with the feeling that the Modernist history of design Vitra represents and manufactures will always be present, regardless of how dated the ideas of ‘good design’ apparent in some of the products are. Yet one also has to consider that Vitra has always provided a space for the new and exciting and continues to do so.

Eames wire chair seating outside factory building on Vitra Campus

Eames wire chair seating outside factory building on Vitra Campus. Personal photograph by Stan Portus (August 2013)

 http://www.vitra.com/en-gb/campus

 

The Universal Addressability of Dumb Things: Writing the gallery guide


Second year BA (hons) Museum and Heritage Studies student, Sandy Jones, explains the process by which she came to assist on a show described as a ‘mash-up menagerie’.

Installation view of the Universal Addressability of Dumb Things. 2013. Photography courtesy of the De la Warr Pavilion.

What do a ten metre high inflatable Felix the cat, William Blake’s Ghost of a Flea, a replica Sputnik satellite and a singing gargoyle have in common? They are all part of The Universal Addressability of Dumb Things, an exhibition at Bexhill’s De la Warr Pavilion curated by Turner Prize-winning artist Mark Leckey. The exhibition is part of the Hayward Touring programme that brings exhibitions to over 100 museums and publicly funded venues in Britain every year. This summer, I was fortunate to work with the DLWP on the gallery guide for this thought provoking exhibition.

The De la Warr Pavilion is a contemporary art gallery and live performance venue situated on the seafront at Bexhill. Designed in 1935 by architects Erich Mendelsohn and Serge Chermayeff, the Grade One listed historical building remains an icon of Modernist architecture and a celebration of the International Style. Described by Mendelsohn as a ‘horizontal skyscraper’, the building was restored and redeveloped between 2003-2005 with funding from the Arts Council Lottery Fund. Rather than house a permanent collection, the DLWP flexes its spaces to support a dynamic programme of art and performance, showcasing experimental and inter-disciplinary works from emerging artists and big names like Andy Warhol and Antony Gormley.

The gallery guide project came about after I wrote to the DLWP to ask whether they had any volunteering opportunities over the summer. They wrote back saying they needed some support with the guide and as I’d worked in design before, they thought my experience would be helpful. Before I met their curator, David Rhodes, I carried out some research and discovered that the exhibition was inspired by the concept of techno-animism, the idea that everything that is in (and of) this earth is being animated from within. The show is an exploration of how technology is changing our relationship with everyday objects and is creating an ambient environment around us where non-living things are brought to life. Paradoxically, these advances in technology reconnect us with our ancient past where objects and environments were thought to possess magical and divine powers. This was quite a concept to get my head around and it took a fair bit of reading to understand it. The method of curation was also alternative, approached by Leckey as ‘an aggregation of things’ and ‘a network of objects’, rather than a display of personal taste. Using the internet as a digital archive to research and select works over a period of two years, Leckey meticulously sourced and filed words, images, sounds and video into a conceptual matrix of humans, animals and machines to create a hybrid; an exhibition where the objects are – as he describes it – ‘in the physical realm but come from the digital realm’. His concept for the show can be seen on You Tube, in his trailer-like film, Proposal for a Show. Watch it and think about the challenge that faced the curator, finding all those things for what critic Erik Davies has described as ‘a post modern cabinet of curiosities’.

Leckey is often described as a pop cultural anthropologist, and I can see why; he samples across cultures, eras and media. Fortunately, David (the DLWP curator) and Chelsea Pettit (the curator from the South Bank) brought clarity to my task by advising on the most important themes. We agreed that I would research and write about 12 selected works and that the design would be simple because the subject matter was so complex. David also suggested that I join the team on a visit to the Nottingham Contemporary (another great gallery, by the way) to see the exhibition before it arrived at Bexhill. This helped enormously although when it came to writing the copy it was challenging because there was so much I wanted to say, but no space for it.

I visited the DLWP during the installation process and observed the curators as they worked with the artist to agree where and how the works would be displayed. One highlight was watching the courier, responsible for transporting an ancient Egyptian canopic jar and mummified cat, unpack and examine each one closely with a torch, checking that they conformed to their condition report and testing the environmental conditions. Another highlight was watching the team inflate Felix’s giant head and position it within the stairwell at the front of the building. For a gallery that last summer had rigged a bus to be half on and half off the roof, in homage to the closing scene in cult film, The Italian Job, this was a breeze.

The team at DLWP were extremely generous with their time and were great to work with; I enjoyed every minute. Catch the exhibition if you can: it’s on until 20 October 2013. www.dlwp.com

Felix the Cat at the De la Warr Pavilion, Bexhill. Personal photograph by Sandy Jones. 13 July 2013.

Strike an Iconic Pose: Exhibiting a dissertation


Graduating BA (hons) Visual Culture student, Kate Wildblood, reflects on the ways in which her personal, professional and academic interests intertwined in her dissertation, soon to be exhibited as part of Brighton Pride 2013.

Collages of gay club flyers constructed by Kate Wildblood

Having spent most of my professional career either DJing within or writing about LGBT cultural and social life, when I became a mature student at Brighton University in 2010 it was perhaps destined that I would bring something queer to my Visual Culture degree. As they say, you can take the girl out of the disco, but you can’t take the disco out of the girl. My dissertation topic, Strike A Pose, There’s Something To It: Imagery in gay clubbing 1989-2013 examined the event flyer designs of Club Shame, Trade and Wild Fruit, showing how they reflected the 1970s Gay Liberation movement along with the challenges of the 1980s and early 1990s when HIV and AIDS dominated the public, political and media perceptions and portrayals of gay men.

By exploring Roland Barthes’ semiotic theory of myth, my research revealed how the flyer designers Mark Wardel (a.k.a. Trademark), B_Art, Pete Hayward and Paul Kemp created new meanings by reappropriating cultural iconography and signifiers, gay or straight – be they Oscar Wilde, Grace Jones, Aubrey Beardsley, Alice In Wonderland, Metropolis, Tom of Finland or Herb Ritts – to deliver images that challenge heterosexual ideals of masculinity.

In creating new images or subverting existing images for their own ends, gay flyer designers signified certain meanings, rooted in historical context, that connect the viewer to a particular aspect of gay culture, be they childhood memories, icons, subcultures or ideals of gay male beauty. By visually representing my research through the collages Trading Poses and Fruity Benders, I too reappropriated the images of gay clubbing to create further layers of meaning. Having spent so long surrounded by gay clubbing imagery I was keen to strike new poses with the material and to represent the rich queer history we have all played a part in developing. If you will excuse the puns, I wanted to Trade in the glorious Fruit-iness of it all.

I’m genuinely delighted that my two collages will feature in the Icons exhibition as part of Brighton’s new LGBT arts festival during the Pride events of 2013, and am honoured that my work will sit alongside artists including Keith Haring and Mark Vessey. The purpose of Pride, for me, has always been more than a party; it’s about celebrating the people of Brighton and our shared pride in our city. The Icons exhibition is a perfect reflection of that pride and a showcase for the artistic achievements of our seaside city. As so many of the images I used in Trading Poses and Fruity Benders originate from Brighton’s gay clubbing scene, it feels like they are coming home.

The Icons Exhibition is at Brighton Jubilee Library, Jubilee Square, Brighton until 1 August 2013. For further information on the event, please see the Facebook page:

https://www.facebook.com/events/153509038156320/

For more information about Kate Wildblood’s writing and research, see her blog:

http://www.perfectdistractions.com/strikeapose

The Fashion and Textiles Museum, Inside and Out


Hannah Rumball, PhD candidate, documents an extraordinary day in Bermondsey, London.

Founded in 2003 by British fashion designer Zandra Rhodes, and still functioning as her London residence and studios, the Fashion and Textiles Museum presents a constantly changing series of design and jewellery exhibitions operated in association with Newham College. On 4 June 2013 the MA History of Design student group, joined by Professor Lou Taylor and Dr Annebella Pollen, were given unprecedented access to the museum’s current exhibition, Zandra’s cutting and print room, and even to her home. As Curator, our fellow Masters student Dennis Nothdruft was in a perfect position to provide an intimate behind-the-scenes tour of the site.

The day commenced with a visit to the hit show Kaffe Fassett: A Life in Colour. The gallery space had been skilfully curated as a unified flowing composition that also managed to represent the core themes of each of the craft practitioner’s creative phases through painting, knitting, textile design and quilting. The relatively modest size of the exhibition space and the overlapping arrangement of the exhibited pieces created an intimate and homely environment for the textiles, much as you may imagine Kaffe envisioned them in use. A heavy wool knitted handmade cardigan, for example, draped over the back of a chair, sat as if its owner had just abandoned it. A Wedgwood-inspired cabbage teapot stood as if ready for pouring amidst the vegetable and flower motifs of Kaffe’s Berlin wool work pillows and needlework furniture coverings. This compilation of recent and earlier pieces, featuring an example of the Victorian ceramics that inspired his earliest works and which he reinterpreted through his bold colour palette, was organised as a psychedelic garden tea party on the mezzanine floor in the space’s most striking curatorial composition. The exhibition perfectly reflected the life’s work of its subject yet also combined it effectively with the bold and distinctive aesthetic favoured by the gallery’s founder.

Widely recognised as one of the world’s most distinctive designers, Zandra Rhodes’ career has spanned more than forty years.  Rhodes originally studied printed textile design at the RCA, and this practice is still central to all of her creations. Her distinctive hand-printed fabrics formed the basis for her first fashion collections, with which she crossed the Atlantic to be featured in American Vogue in 1969. Her international profile among the new wave of British designers during the 1970s helped bring the London scene to the forefront of the fashion world. Renowned for her safety pin-adorned, torn and beaded punk-inspired creations, she later went on to dress Diana, HRH Princess of Wales and Freddie Mercury, amongst others. Her designs continue to adorn well-known figures, including Sarah Jessica Parker and Helen Mirren, for both awards ceremonies and on-screen roles. In addition to her clothing brand, Zandra’s current output includes costume and set design commissions for opera performances around the world. Her tireless work in the field of fashion was honoured with a CBE in 2007. She has also received a spectacular nine Honorary Doctorates internationally and is Chancellor of the University of the Creative Arts. Zandra’s bright pink hair, theatrical make-up and daring jewellery have also made the designer into an icon as recognisable as any of her gowns.

Such exhaustive creativity can be witnessed first-hand when entering the rabbit warren of studios, offices and private rooms that make up the behind-the-scenes of the Fashion and Textiles Museum. Steep, narrow stair cases, lushly carpeted in bold patterns and crammed with artworks, connect the myriad of functional quarters that operate as separate sites for each of the specific stages in her creative process. Wandering through, every wall positively groans under the weight of stored and displayed material; every nook and cranny houses a design, swathe of fabric, finished garment or magazine from any of the past 40 years of her career. Zandra is a meticulous collector and archivist of her own practice and nowhere is this more evident than in the textile design studio in the lowest sector of the complex. As a functional site, the uncharacteristic concrete floors and grey walls signal the dirty-hands nature of the artistic work undertaken in the area. An enormous print table, easily 10 feet long, is bordered by neatly arranged wooden markers and screens organised likes books in a library. While digital techniques have been latterly introduced into Zandra’s textile design practice, this screen printing area is still a hub of activity. The print room also houses all of her original screens dating back to the 1960s, featuring her most iconic patterns. As we huddled around the expansive work bench, like children at an oversized dinner table, Dennis Nothdruft explained the function and significance of the space as creative site of inception, realisation and archive.

For many, however, the highlight of the visit was lunch in Zandra’s private flat, with the designer herself joining us for an M&S sandwich and a chat. Zandra’s vocal opinions remain razor sharp, and she keeps her finger firmly on the pulse of the international fashion and gallery scene. Perched on a leather lounger, surrounded by architectural plants, flamboyant artworks by the likes of Andrew Logan and a collection of her extraordinary dresses on rails in a corner, Zandra had the perfect backdrop as her private rooms reflect the kaleidoscopic aesthetic of her professional and personal style. With rainbow shades of blue, green, yellow and hot pink adorning every wall of the rooftop space, Zandra’s vision comes fully alive in the space she calls home. Venturing out onto the rooftop terrace, only the stunning views of a baking hot London skyline reminded us of the outside world.