Digital Marketing Expert Talks to Final Year Retail Students.

Kate Waite, a marketing expert, recently visited the school to deliver the very latest knowledge in the field of digital marketing.

Kate focused on the importance of user reviews for products and services such as the gold stars you see on Amazon and Reevoo, and customer comments on Trip Advisor.

Research suggests that 90 per cent of customers are influenced by user reviews yet only 5 per cent of users actually make them therefore how a business gets and uses them is key.

Top business can pay up to £30,000 a month for an independent company to harvest and present their user reviews which shows the important emphasis being placed on them.

Many of our retail graduates pursue careers in marketing and hearing from leading professionals throughout their course helps develop their skills and knowledge.