Cult Beauty is a makeup brand. Sending marketing emails is a great way for Cult Beauty to reach their customers by personalising their emails based on interests and likes. This is an effective way to develop a relationship with with their consumers. Cult Beauty is advertising products for Valentines Day in the email, specifically tailoring their message towards lip products.
What is good and what works well?
The email is very interactive, with the utilisation of images and hyperlinks that direct the consumer to the Cult Beauty website.
What could be improved?
The newsletter could be improved with personal recommendations based on recent purchases, so the experience is tailored to be engaging more for existing customers. They could also include the consumer’s name in the email. Furthermore, Cult Beauty could list the prices of the products they advertise in the email, rather than only showing pictures.