Apple’s webpage enhances the ability to easily source information with the search bar. Additionally, the page layout seamlessly blends in with all pages under different headings, such as ‘Mac’, ‘iPad and ‘iPhone’. This is due to its user-centric approach which incorporates design, tracking and alaysis. Embedded text links such as ‘buy’ and ‘learn more’ are easy to spot as Apple have made the interface user friendly by placing these links in bubbles. Similarly, navigational elements are well positioned as the menus are consistently at the top of the page.

It can also be seen how the above content are a clickable menu of top page links for easy access on the website. The use of breadcrumb navigation enhances the user’s experience as pages are easier to find. Apple does not utilise this feature as their webpage design is so simple to use, that is not necessary because a user will never lose track of where they are.