As part of the health sector, The Gym Group is one of the top ten services offering fitness facilities in the UK. Their website is user friendly as its primary purpose is to market a service to potential clients.
The Micro environment is influenced by suppliers, competition, customers and the general public. For example, The Gym Group has a duty to satisfy needs of the public since they can affect the success of the business. For instance, The Gym Group has included a section on ‘Coronavirus information’ to keep the public informed of their decisions about how they are remaining safe during the pandemic.
Similarly, the Macro environment factors are affected by political, social, economic and technological forces. Social factors include The Gym Group taking demographic issues into consideration by offering students lower priced monthly subscriptions, in comparison to clients that are working full-time.
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