ZESTY REWORKS:

Another platform that stroke an interest was Zesty Reworks, as they are doing something relatively similar to what our initial ideas were. By collaborating with other clothing brans first-hand as a means to make use of waste material, is a great process in getting to the root of the problem in the fashion industry. For example, their last collaboration was with a vintage fashion clothing brand ‘Lautoka Vintage’ where they reworked a number of vintage pieces giving them a new lease of life.

From observing their online presence and aesthetic I presumed their demographic would be from late teen to early twenties. This research was helpful as our chosen demographic is similar and a lot of the imagery and visuals were good inspiration for how we could layout our social media/website.